We are a Quebec company focused on roasting accessible organic and fair trade coffees of exceptional quality.
Café William is Quebec’s best-selling retail brand of organic and fair trade coffee beans.
For us, innovation, sustainable development and social responsibility are at the heart of our daily concerns.
Thanks to the expertise and dedication of everyone, we are among the largest importers of Fairtrade coffee in Canada. The best coffee beans come from sustainable agriculture, and it turns out that the world is increasingly aware of this. This is why we believe it is so important to pay coffee growers with a fair and equitable income. Healthy farming communities make a difference, not just to coffee, but to the world
William Spartivento, an Italian-American born at the end of the 19th century in Buffalo, invented the hacksaw and a device for playing the guitar without touching the strings, the ancestor of EZ-Fret. Already a great coffee lover, he filed a patent in 1920 for a continuous motion roaster, a simplified and mobile version of the first continuous motion roaster created by Gerrit Cornelis Otten some thirty years earlier. Today, this process is standardized and automated in the industry.