QUESTIONS ABOUT CAFÉ WILLIAM

What is the origin of your coffee beans?

The beans come from several countries in the “Coffee Belt” formed by the equatorial band between the Tropic of Cancer and the Tropic of Capricorn. These countries, such as Colombia, Peru and Indonesia, are recognized for the exemplary quality of their coffee.

Why do we say ''Local coffee''?

Coffee trees do not grow in Quebec or Canada. These are grown in hot places such as Colombia and the southern countries. WiIlliam coffees are roasted in Quebec, in Sherbrooke. We also have the Aliments préparés au Québec certification on each of our bags.

How is your coffee decaffeinated?

There are three decaffeination processes: the solvent process, the CO2 process and the water process. At Café William, we use beans that are naturally decaffeinated in water through a process commonly known as “Mountain Water”.

Are your coffee bags recyclable?

We are actively working with our suppliers to find recyclable or compostable packaging that meets long-term storage standards. The current challenge is that bags of coffee must be able to be kept on shelves for a minimum of one year. At this time, only non-recyclable laminated (two-layer) plastic bags meet these storage requirements. In short, all bags of coffee sold to large food chains are not recyclable for the moment, regardless of the brand. Stay tuned, because we have some great news in store for you soon!

However, we are already making an effort in production management, working in symbiosis with local companies that benefit from our organic waste. We are thus able to divert tens of tonnes of waste from landfill sites. Read the article in La Presse + to learn more about our green initiatives!

Are your K-cups compostable?

Our K-cups are recyclable, while the coffee inside is compostable. Just remove the printed cover (easy pull tab) and throw it away, pour out the coffee in the compost and then recycle the capsule (the rigid portion).

What coffee do you recommend for my espresso machine?

We have concocted a beautiful range of espresso bends for you: you will recognize them by their red bag. These coffees are a cleverly calculated blend of Arabica beans from different origins and a small percentage of premium Robusta, which results in a beautiful crema. Light to medium roast, our espressos have no surface oils, which helps protect your grinder.

Which of your coffee are not oily?

The yellow (light roast), green (medium roast) and red (espresso) bags are all little or no oily or glossy, as they are less roasted. The blue bags (our dark roasts) all have a light surface oil, so they should be avoided if you are looking for a less oily coffee.

Where can I find your coffee?

You can find our coffees on our website, in Costco warehouses in Quebec and Eastern Canada, and at costco.ca.

You can get several exclusive coffees in Metro’s grocery stores across the province.

Café William is also available at Walmart (with grocery store) as well as in some independent grocery stores.

We have two stores (at the plant and at our Distribution Center).

Our physical store, located directly at the Sherbrooke plant at 1625 Belvedere south street, is also open to the public from Monday to Friday from 10 a.m. to 5:30 p.m. and Saturdays from 10 a.m. to 3 p.m.

COSTCO ROADSHOW

What is a Costco demonstration? (Roadshow)

We visit Costco warehouses in Quebec and in certain cities in Ontario to show you all of our coffees in formats exclusive to Costco. Learn more about our collection of organic and fair trade coffees offered in light, medium and dark roasts, or discover our espresso range! You can also grind your coffee on site.

Due to the pandemic, Costco does not allow tasting of products in the warehouse. However, you can always come and chat with our advisors to find the coffee that will meet your preferences. You will be able to buy your coffee and have it ground at our kiosk. You can also purchase a new ephemeral coffee offered every three months, our Select Harvest.

Why does espresso Barista have a red dark roast tablet on its bag?

Our Espresso Barista is the only one of our espressos that is oily because it is dark roasted. This is in fact what is called an American espresso: these are often darker and therefore more oily. Our other espressos are said to be Italian, and are less oily.

GÉNÉRAL COFFEE INFORMATION

What is Fair Trade Coffee?

Fair trade certification means “offering a competitive and fair price, decent working conditions and a fair business environment for workers and farmers.” ”(Source: Fairtrade Canada). At Café William, we are committed to supporting coffee growers with the help of Fairtrade Canada, providing them with a decent income and thus ensuring a future for coffee growing.

What is a organic coffee?

This is a coffee that has been grown without any harmful products such as pesticides, herbicides and chemicals. At Café William, we believe that organic coffee provides better health for producers, its community, as well as you, the consumer!

Conservation of coffee

  • CAN I PUT MY COFFEE IN THE REFRIGERATOR OR FREEZER?

Coffee is considered a sensitive food, so it is sensitive to light as well as to variations in temperature and humidity. By putting your coffee bag in the fridge or freezer, the coffee may also absorb the odors in it. This is why it is advisable to keep it in an opaque airtight container in a cool, dry place at room temperature.

 

  • DO I HAVE TO PUT MY COFFEE IN A SEALED CONTAINER?

At Café William we take the quality and conservation of our coffees to heart. This is why each of our bags has a one-way valve and a waterproof zipper that allows you to store the coffee well, without having to transfer it to another container.

Is your coffee ground or beans?

We offer bags of ground coffee as well as coffee beans. Most of our coffees are available ground. Using the drop-down menu on the product page, you can choose one or the other. Our online coffees depart from our Distribution Center in Montreal and it is not possible to grind coffees in retail format.